At the cutting edge of Synergy
In 2015, Esso launched their innovative Synergy programme. Designed to promote a number of new fuels and refresh the Esso brand, Synergy targets premium fuel purchasers and reflects a higher quality brand experience.
As part of this global brand revamp, we designed a programme to enable every Esso site to adopt the new identity by the end of 2016. Following this rollout, all Rontec stations will be held up as brand champions for Esso. Supported by a major TV advertising campaign, our stations will be at the very cutting-edge of forecourt design, helping to raise greater awareness and market penetration for the Esso brand.