The rise of discount stores like Aldi, Lidl and Poundland has asserted downward price pressures on retailers throughout the UK. Rontec was one of the first roadside retailers to identify this paradigm shift; we saw that price, rather than brand loyalty, is now the primary motivating factor in product choice and purchase, and that this trend will shape the retail landscape for some time to come.

To show we are in step with customers’ low-cost needs in certain locations, we have introduced price-marked retailer ‘Family Shopper’ into our stores, which has met with significant take-up and high returns.

Visit in-store to view the range of products and deals that Family Shopper currently offer.