Following the purchase of Total UK, we opted to partner with Esso as the fuel supplier to these service stations. Following a successful roll-out, we continued to expand our relationship with Esso, acquiring several site packages in the South West, Wales and South East of England.
In 2015, Esso launched its innovative Synergy programme. Designed to promote a number of new fuels and refresh the Esso brand, Synergy targets premium fuel purchasers and offers a higher quality brand experience.
As part of this global brand revamp, we designed a programme to enable every Rontec Esso site to adopt the new identity by the end of 2016, positioning all our stations as brand champions for Esso.
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